NOMINATIONS (COMING SOON)

The Core Force

The people building Pakistan Influencer Awards — from vision to execution.
Powered by Alpha Advertising LLC (Dubai)
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Core Members

Alpha Representation • Strategy • Partnerships • Data & Operations

The Core Force - Azib Chotani

Azib Chotani

Director Alpha Advertising LLC

Governance, IP stewardship, global alignment, and institutional oversight on behalf of Alpha Advertising LLC.

The Core Force - Talha Aslam

Talha Aslam

Chief Curator - Pakistan Influencer Award

Vision, brand direction, partnerships, and overall execution leadership behind Pakistan Influencer Awards.

The Core Force - Hassaan Azhar

Hassaan Azhar

Director Partnerships & Growth

Sponsorships, brand partnerships, and ecosystem growth, connecting platforms with meaningful collaborators.

The Core Force - Faraz Bashir

Faraz Bashir

Director Data, Insights & Evaluation

Nomination data management, evaluation workflows, reporting systems, and process governance.

Faces & Coordination

Hareem Deeba

Hareem Deeba

PR & Comms Lead

Leading corporate communication,
content, and maintaining relationships
with key stakeholders.

The Core Force - Mishaal

Mishaal

Creator Relations Lead

Influencer liaison, creator onboarding, and relationship management across categories and regions.

Tabish

Creator Relations Lead

Creator community engagement and on-ground coordination, ensuring smooth communication between talent and platform.

Our Execution Partners

Working together to deliver a credible and creator-focused awards platform.

The Core Force Partner - alter
The Core Force Partner - Alpha Advertising
The Core Force Partner - Volk
The Core Force Partner - Influent
The Core Force - Azib Chotani

Azib Chotani

Director Alpha Advertising LLC

Linkedin

Azib Chotani is a strategic business and brand leader with deep experience in building, scaling, and governing creative-led ventures across media, marketing, and emerging digital platforms. As Director of Alpha Advertising LLC, he oversees strategic direction, partnerships, and long-term value creation for the company’s intellectual properties, including Pakistan Influencer Awards.

Known for his structured approach and forward-looking mindset, Azib plays a key role in ensuring Alpha’s platforms are built with strong governance, commercial sustainability, and global relevance — enabling ideas to evolve into credible, long-term institutions rather than short-term campaigns.

Talha Aslam

Chief Curator - Pakistan Influencer Award

Linkedin

Talha Aslam is the Platform Curator – Pakistan Influencer Awards, guiding the vision, standards, and creator-centric ethos of one of Pakistan’s most credible recognition platforms for digital talent. With a decade of strategic leadership in brand marketing, digital ecosystem development, and campaign execution across diverse industries, Talha brings a blend of cultural insight and structured innovation to building a trusted awards framework that champions transparency, fairness, and creator empowerment.

The Core Force - Hassaan Azhar

Hassaan Azhar

Director Partnerships & Growth

Linkedin

Hassaan Azhar is a legendary marketing and media consultant and a strategic growth leader, working across content, media, e-commerce, performance marketing, and communication design. Known for building high-impact brand partnerships and scalable growth strategies, he operates at the intersection of platforms, creators, and commerce.
At Pakistan Influencer Awards, Hassaan leads strategic alliances and growth initiatives, ensuring the platform delivers lasting value for creators, brands, and the wider digital ecosystem.

The Core Force - Faraz Bashir

Faraz Bashir

Director Data, Insights & Evaluation

Linkedin

Faraz Bashir Bhura is the CEO & Co-Founder of Influent International, bringing over 18 years of experience in media strategy, innovation, and influencer-led solutions. His career spans leadership roles at WPP Media, ARY, HUM Network, and Oktopus Group, working with brands such as Pepsi, HBL, Gree, and Fatima Fertilizers.

Hareem Deeba

HAREEM DEEBA

PR & Comms Lead

Linkedin

With over 15 years of experience in integrated communications, Hareem has led strategic narrative building and reputation management through culturally relevant storytelling across conventional PR, digital media, and the influencer ecosystem. She has worked with leading global and regional brands including Spotify, BYD, The Coca-Cola Export Corporation, PepsiCo, Standard Chartered Bank, and Türkiye Tourism Promotion & Development Agency (TGA).
Her work spans strategic counsel, ideation and execution of high-impact brand experiences, influencer and creator partnerships, digital PR, media relations, event management, and issue and crisis management, alongside leading cross-functional teams.

The Core Force - Mishaal

Mishaal Siddiqui

Creator Relations

Linkedin

Mishaal Siddiqui is a seasoned public relations professional with experience across Pakistan and international markets, specializing in strategic influencer engagement and reputation management. A two-time Effie Award winner for the Pepsi influencer and TikTok campaign, she has partnered with leading brands including Blue Band, Tapal, Sony Music, and Pepsi, delivering impactful, results-driven communication initiatives.

The Core Force - Tabish Naveel

Tabish Naveel

Creator Relations

Linkedin

Tabish Naveel is a strategic brand builder and award-winning influencer marketer with extensive experience in crafting high-impact digital campaigns and community-driven marketing experiences. She has led cross-functional teams to deliver insight-driven strategies and executed successful influencer-led initiatives across multi-market platforms, marrying creative storytelling with measurable outcomes.