They Jury 2026

An internationally recognised media professional, journalist and thought leader, Sidra brings over two decades of experience shaping conversations around leadership, communication, social impact and the evolving role of media.

Her association with the Pakistan Influencer Awards extends beyond the jury. As Global Industry Ambassador, she will contribute to strengthening industry dialogue, fostering international connections and advancing our vision of elevating Pakistan’s creator economy.

Together, we aim to build a platform that celebrates meaningful influence, encourages responsible content creation and connects Pakistani creators with opportunities on the global stage.

With nearly three decades of experience in media and entertainment, Jerjees has played a significant role in shaping Pakistan’s television, film and content landscape, bringing Pakistani stories to audiences around the globe.

As the creator economy continues to evolve, his extensive experience in content development, audience engagement and building media platforms brings a valuable industry perspective to recognising the next generation of influential creators.

His presence on the Executive Jury reflects the importance of bridging established media expertise with the emerging voices, formats and opportunities shaping Pakistan’s creator economy.

With over two decades of experience in marketing, brand building and business leadership, Adil has worked across diverse categories and markets, building a deep understanding of consumers, culture and what makes brands relevant.

As creators become an increasingly important part of the media mix and the way brands connect with audiences, Adil brings an important perspective to the jury, looking beyond reach and visibility to understand relevance, creativity, effectiveness and the ability to genuinely influence consumer behaviour.

His presence on the Executive Jury reflects the growing connection between the creator economy and modern brand building, where influence must ultimately translate into attention, trust and meaningful impact.

With extensive experience across marketing, transformation and brand leadership, Ayesha brings a global perspective shaped by her work across multiple categories and industries.

Throughout her career, she has challenged established norms, embraced disruption and helped shape new benchmarks for how brands evolve, connect and stay relevant in changing markets.

As Pakistan’s creator economy evolves, Ayesha brings this same lens to the jury, looking beyond reach to recognize creators who challenge conventions, bring original thinking and have the potential to set new standards for the industry.

Her presence on the Executive Jury reflects an important ambition of the Pakistan Influencer Awards i.e. to benchmark Pakistan’s creator ecosystem against global standards while celebrating the people pushing it forward.

With 25 years of experience across some of the world’s leading organisations, including Unilever, Telenor, P&G and Tapal Tea, Javed has led media, digital transformation and commerce across some of the region’s biggest businesses.

Today, as General Manager of Digital Marketing, Media & Commerce at HBL, his work sits firmly at the forefront of digital adoption, data, AI and the changing ways brands reach and engage audiences.

His experience also extends beyond the corporate world. As Vice President of the Malaysian Advertisers Association, Javed has been closely involved in advancing industry standards, audience measurement and digital media practices.

That depth of experience brings an important perspective to the Pakistan Influencer Awards 2026, where the conversation around influence is increasingly moving from audience size to audience value, from reach to relevance, and from content to its impact on business and culture.

With nearly three decades of experience in advertising, Nida’s career spans Pakistan and the United States, including Young & Rubicam in New York and Goodby Silverstein & Partners in San Francisco, where she worked with Frito-Lay North America.

Her experience also connects to an early chapter of the creator economy. Doritos’ “Crash the Super Bowl” gave creators a platform to bring their ideas to one of advertising’s biggest stages, long before “creator” became an industry buzzword.

As creators increasingly shape how brands communicate and culture evolves, Nida brings a valuable perspective to the jury, combining creative thinking, cultural relevance, brand experience and the power of ideas to create impact.

A leading voice in Pakistan’s communications and public relations landscape, Selina has spent years shaping narratives, building reputations and helping some of the country’s most recognized personalities and brands connect meaningfully with audiences.

As influence evolves beyond reach and visibility, her perspective brings an important lens to the jury, credibility, authenticity, reputation and the ability to create lasting impact.

We look forward to having Selina Rashid bring her experience and perspective to the Pakistan Influencer Awards 2026.

During her tenure at WPP Media Aysha has led strategic initiatives and developed impactful brand communications for a diverse portfolio of multinational and leading local brands, where she developed integrated strategies, communications and consumer experiences.

She has also led the management of the LUX Style Awards at Unilever, one of Pakistan’s most recognised entertainment and fashion platforms, bringing together some of the country’s most influential voices across entertainment, fashion, culture and media.

Her experience gives her a valuable perspective on the evolving role of creators, where influence extends beyond reach to the ability to create culture, shape conversations and build meaningful connections with audiences.

As a member of the Executive Jury, Aysha will bring her experience in content and brand experiences to the process of recognising creators who demonstrate originality, relevance, cultural impact and the ability to genuinely influence.

Hasan Rizvi is a business entrepreneur and communications professional with over fifteen years of experience across public relations, brand strategy, media, digital communications and the creator economy. As Founder and CEO of BodyBeat Group, he leads an integrated communications ecosystem bringing together PR, digital, production, content and influencer marketing, including BBPR Pakistan and C-Virus.

Over the years, Hasan has worked closely with leading brands, media, creators and industry stakeholders, building a deep understanding of how communication and influence continue to evolve in Pakistan. He is also a regular voice on reputation and the business of influence at industry platforms and conferences.

On the jury, he brings a business and communications lens, looking beyond numbers to recognise originality, credibility, audience connection and meaningful impact.

With his experience across communications, entrepreneurship and the creator ecosystem, Hasan offers an industry-led perspective on the voices shaping Pakistan’s evolving digital space.