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What defines a Sports Celebrity?

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The Core Force - Hassaan Azhar

Hassaan Azhar

Director Partnerships & Growth

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Hassaan Azhar is a legendary marketing and media consultant and a strategic growth leader, working across content, media, e-commerce, performance marketing, and communication design. Known for building high-impact brand partnerships and scalable growth strategies, he operates at the intersection of platforms, creators, and commerce.
At Pakistan Influencer Awards, Hassaan leads strategic alliances and growth initiatives, ensuring the platform delivers lasting value for creators, brands, and the wider digital ecosystem.