Food - Reviewers

Recognizing honest reviews, local discoveries, and food recommendations.

Explore This Category
Food Creator - Food Reviewer

Food Reviewer of the Year

The Food Reviewer category celebrates creators who explore, taste and review food across Pakistan and beyond. From street food stalls, dhabas and hidden local gems to cafés, buffets and fine dining, these creators help millions decide where to eat next, and help small food businesses get discovered.

What matters most in this category is honesty. The jury looks for fair and transparent reviews, clear disclosure of sponsored visits, genuine knowledge of taste and value for money, strong visual presentation, and a real impact on local food culture and the businesses behind it.

Food Reviewer of the Year
What We Recognise

More than just numbers.

The Pakistan Influencer Awards recognises influence beyond numbers.

Impact

The meaningful influence a creator creates through their work.

Authenticity

A distinctive and credible voice that audiences trust.

Audience Connect

The strength of the relationship between creator and audience.

Creative Thinking

Originality, storytelling and approach to content.

Knowledge & Understanding

Understanding of their craft, category and audience.

Audience Community

The ability to build and sustain an engaged community.

Evaluated through the Pakistan Influencer Awards’ independent jury and public voting process.
The Core Force - Hassaan Azhar

Hassaan Azhar

Director Partnerships & Growth

Hassaan Azhar is a legendary marketing and media consultant and a strategic growth leader, working across content, media, e-commerce, performance marketing, and communication design. Known for building high-impact brand partnerships and scalable growth strategies, he operates at the intersection of platforms, creators, and commerce.
At Pakistan Influencer Awards, Hassaan leads strategic alliances and growth initiatives, ensuring the platform delivers lasting value for creators, brands, and the wider digital ecosystem.